Category: (Book)
2 new, starting at $79.95
2 used, starting at $124.00
The 2008 Thumbnail Media Planner is a 104 page pocket reference of key marketing and media data, including 2008 media cost forecasts for all major media, including television (network, cable & spot); radio (network & spot); magazines, newspapers, internet, out of home, direct mail, non traditional media. In addition, the Planner includes a Top 100 Market Planner in spreadsheet form, showing population characteristics and media costs by market. The Thumbnail Media Planner is used to develop quick media plan concepts, answer questions in meetings, and as a general reference for marketing and advertising people, entrepreneurs, and academics.
A tad overpriced!Reviewed by Debora L. Beverly, 2009-08-31
I received this item quickly. The data is pretty generalized so you have to guess-timate in differing scenarios. The "2008" is misleading because it uses 2007 data. This particular purchase was fairly frustrating as market conditions changed abruptly, so the book wasn't of much use without an update. I think the publisher might have provided something at their website based on the market conditions. Wished I had waited for the 2009 version.
Great value for anyone who sketches media plans on the flyReviewed by The Masked Reviewer, 2008-02-07
I create full web marketing plans for my clients who want to break
into the Internet via the web with a focus on search marketing and
call-to-action oriented content. This little book takes note of
several emerging Internet-based marketing trends.
With insights and latest data on the full range of media, including
TV, radio, internet (incl. rich media), outdoor and much more, plus
Top 100 Markets, at-a-glance section organization, and a helpful
glossary, this pocket-sized reference is a quick, lightweight
companion on the way to the office, cab or flight. Take it to the
hotel and review before the big client meeting. There are tons of
ways to make the most of this handy tool. I've seen how it can make
the difference when quick numbers and insights are what's needed to
sketch out a media buying plan.
Customer CommentsReviewed by Ad Man, 2008-02-05
Awesome! Thanks Ron. Just in time. I'm looking forward to buying
other things from your store. I appreciate it. We just landed a
major national media account with stores in 15 media markets, and
for a small agency, data costs are just sky high. This is
great.
Margaret, Media Planning/Buying Service
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