Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Secrets of Social Media Marketing: How to Use Online Conversation...

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Editorial Reviews

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Customer Reviews

Excellent Introduction and Map

Reviewed by Bookish One, 2010-03-07

I read the book as an intro to methodically addressing social media -- to take engaging in social media beyond the occasional tweet and desultory blob posting. It is excellent and a phenomenal way to learn the fundamentals and prepare oneself for a structured approach to leveraging social media.

As far as I'm concerned, the book justified its price -- and much, much, more -- by pointing out that content should be written using language that readers will search upon, rather than language comfortable for the writer, e.g., "taking better digital pictures" rather than "best-in-class pixel count." I will take this to heart immediately.

Took the intimidation factor out of this new way of communication

Reviewed by Dessie Singh, 2010-02-25

As someone who hated, I mean absolutely hated, doing cold calls, you'd think being able to use things like Twitter and Facebook would be a welcome relief. Truth is, I was even more nervous about making connections with people because I didn't want them to think I was bothering them just to get their business. This book explains the fine art of making those connections--how to do so in a way that is subtle and friendly and in which people get to know you and like you (as you give them something useful they can use) as opposed to just pitching them your services. From this book, I also learned which sites to focus my time on (as opposed to all of them), and how to use them most effectively. This is how business is done now and we all need to learn how to master "social media". I'm glad this book was written to show us newbies how to do so.

A good strategy book

Reviewed by Medhavi Bhatia, 2009-09-25

Gillin shows that community creation, social networking needs to be a strategic part of product marketing. No matter what kind of product it is - consumer, B2B, technology or consulting it is vital to formulate and maintain a social network strategy. The community delivers in the long term. This book covers a lot of short case studies on success and failures in the market place when it comes to this sort of thing and its best to learn about these before venturing out and making assumptions on how simple it can be. Overall I found this book had a nice flow, coverage and it was very easy to read and I really enjoyed it!

Good theoretical intro to the subject.

Reviewed by Dr. Lance D. Chambers, 2009-06-12

This is NOT a How To book. It discusses the background of Social Media Marketing. The trends in the area, how it can be used (discussed at a non-How To Do It level), the advantages, what to look out for, etc.

It tells you what you NEED to do very well but totally avoids the How To Do It.

Great high-level overview

Reviewed by Sarah Mitchell, 2009-05-20

This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from making the case for the marketing campaign, to content, audience engagement, and success measurement. Being that it was published in 2009, the tools highlighted are still current, and more importantly relevant. It's also a quick, easy read that even the technologically inept could follow.