Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing

Social Media Is A Cocktail Party: Why You Already Know The Rules ...

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Editorial Reviews

Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands.

For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects. This book is your invitation to come on in and join the party.

Customer Reviews

A Must Read

Reviewed by Melody Foote, 2009-09-15

Quite simply, this book is a MUST READ for any marketers out there. Especially anyone that has struggled with how to integrate Social Media into their program of work.

An Easy Read and a MUST Read For Any Business Owner

Reviewed by Matthew Harrell, 2009-05-07

First off, it's easy to read. The analogies never end and while I'm a tech person with a firm understanding of social media the analogies just confirmed so much for me and even prepared me to better share with others what Twitter, blogging and social media is all about. The details on the social media tools are already outdated a little (Is anyone on MySpace besides bands now), but this is an inevitable problem.

It's clear that Jim's background is marketing. That was key for me to realize because I quickly learned that the book was not just about social media, but social media marketing. I have little marketing background so this book really helped me realize the solid and proven potential that these tools have for marketing purposes. This was great for me and my company. Even more he breaks down how to do these things, how NOT to do these things, whose been "successful" and who's failed. Great examples of those that have gone before us!

The embedded blog posts from the Ignite website are relevant and provide a nice change of pace in the first part of the book. Much of the advice is pragmatic. For example, just start using social media in one part of organization. Start small; perfect. And the practical advice towards the end on measuring you social media marketing plan left me excited about creating a plan for my company.

I saw Jim speak at an NCState Computer Science event back in March. I was impressed with the presentation and the useful analogy that it made to help folks understand social media. I became aware of how much I've used social media in the past year (yes to all 10 questions, for those that have seen his presentation), how much I enjoy social media and I need to use it more for my startup: MemberHub.com.

Easy to enter into a deep read

Reviewed by Melissa Soule, 2009-03-20

Personally and professionally, I see the need to learn more to engage myself and my organization into social media. The problem, of course, is figuring out how and what to do in a meaningful way. The solution: This book. I could easily relate to the cocktail analogy, but I was most surprised at the depth of knowledge this book provides. It goes far beyond creating a Facebook profile, into how to listen online to your brand feedback, maximize your presence, and measure it. This is a must-read for anyone confused about how to join the online party.

The Best Social Media Marketing Book Available

Reviewed by Matthew S. Diehl, 2009-01-09

Excerpt from Blog Review: Honestly... the flat out best book I had read in quite some time. Jim and Lisa have really spilled the beans on Social Media Marketing with this book. Social Media is a Cocktail Party is a thought provoking book that shows Jim & Lisa's in-depth knowledge and expertise in the Social Media Marketing Industry.

The book takes you through the good, the bad and the ugly of social media campaigns. The integration of real world cases, blog posts and quotes from respected industry leaders make the book a reputable source for an individual, agency or company looking to gain consumer insight and an advantage with social media marketing.

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What social media means, and how to plan for marketing

Reviewed by Paul A. Baker, 2008-12-30

If you're a marketer or a CEO and you think social media is dumb, or a waste of time, or a bunch of amateurs, please know this: Sometimes you're right. Often you're wrong.
Jim Tobin acknowledges that crowdsourcing, the wisdom of crowds, and the democratization of content creation often leads to junk. But it also produces some jewels.
Tobin calls social media "the largest, best, most accurate market segmentation tool ever invented." But adopting social media marketing means un-learning the idea that customers are 'targets' to be seized. In social media marketing, customers become your partners and potential advocates. Marketers should find, listen to, and participate in consumer-generated conversations across the Internet as potential purchasers dig into user-generated product reviews, feature lists, comparison prices, rave reviews, and cautionary tales.
Tobin and Braziel discuss at length how to plan a social media campaign, including a preliminary community analysis and then a community engagement plan.