02/28/09
Common Short Codes represent the fastest, surest, and most proven way for brands and organizations of any size to obtain access to today's mobile culture and create a mobile presence. Using CSCs and layering on a mobile marketing campaign can typically represent a fraction of a marketing budget, and existing marketing collateral and information can easily be repurposed for mobile. Companies should begin to think today about how to mobilize their brands with CSCs. Any organization considering a mobile marketing strategy should strongly consider incorporating CSCs as the most direct, universal, and flexible way to reach more than 250 million mobile users, differentiate a brand, and gain first-mover advantage.
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